What is Alive in Roswell?

The festival features live bands, DJ’s, food trucks,hundreds of interactive vendors, kids’ games and entertainment, and enjoys participation from the surrounding historical district boutiques, small businesses and restaurants.  The event will take place simultaneously at three different historical district venues: (see trolley map for locations)

Historic Canton Street at Heart of Roswell Park

Historic Roswell Square

City Hall Grounds (Interactive Zone)

FREE TROLLEYS (sponsored by Synovus)

Two free trolleys will connect to all these venues continuosly during the festival (see locations)

The full parking lot at city hall is for parking and also by Wells Fargo band. Also the lot at the SW quadrant of Mimosa and Magnolia.

Sponsorships and vendor-merchant participation are encouraged.  This is the only funding source for the festival.

The event is sanctioned and permitted by the City of Roswell and has the backing of the Roswell CVB and Roswell INC.

Atlanta Plays It Forward, a non-profit organization supporting charitable events, is the festival manager.

Atlanta Plays It Forward Executive Director Tom LaDow (left) presents a check for $10,000 to the Historic Roswell Business Association representing proceeds from the 2017 Alive in Roswell Festival.


Historic Roswell Square

Family-focused fun! inflatables, bands, food trucks…


  • Academy Nannies
  • All Things Lovely
  • Cafeneurs
  • Chelsea’s Closet
  • Country Financial
  • Dr. Attia, DMD
  • Dykstra,Kemp & Biel
  • Gorman Chiropractic
  • International Charter Schools
  • Lako Chiropractic
  • Liberty Mutual Insurance
  • Live Ur Yoga
  • Londy’s Creations
  • Maid Right
  • Northbrook UMC
  • Paparazzi Accessories
  • Phoenix Assisted Living
  • Power Home Remodeling
  • Read My Lipstick
  • Real Time Pain Relief
  • Regency Art & Framing
  • Rodan & Fields
  • Ruth & Naomi
  • Sandoval Insurance
  • Sea Ventures
  • Seven Lanterns Lane
  • Spinkles with Dana
  • Southern Serendipity
  • Springfree Trampoline
  • Sunday’s Best
  • The Max Challenge
  • V Pretty on Paper
  • Vitality Sports Chiropractic

Historic Canton Street

Multi-faceted Streetfest


  • 13 Hub Lane
  • Atlanta Rowing Association
  • Boho Bus
  • Cali Boutique
  • CertaPro Painters of Roswell
  • Chapel Roswell (Roswell UMC)
  • Cycle Bar
  • Elements Massage
  • Gazal Eyecare
  • Lace Up Tees
  • McDowell Chiropractic
  • Mosquito Authority
  • Mr. Handyman of Roswell
  • One Metro Place Movement Mortgage
  • Reich Dental Center
  • Renewal By Andersen
  • Rustic Trades Furniture
  • Sky Zone
  • Specialty Car Company
  • Stars & Strikes
  • Topgolf Alpharetta
  • VCA Roswell Animal Hospital
  • Where’s the Scoop
  • Whitstine Insurance
  • XXI Financial